Gain industry knowledge with Battery University.

Our annual seminar will give you all the tools you need to be successful.


Meet your real world better prepared.

Knowledge. Strategy. Networking. Let us help you grow your business! Join us for two days of the best battery training available in the industry — Superior Battery's Battery University.

With our annual two-day seminar, you will receive the most intense and beneficial battery training you can find anywhere. Join us at our plant in Russell Springs, Kentucky, where you will learn more about our products, battery technology, market strategy and detail development. You will have the opportunity to network with other battery specialists and distributors, and will receive a thorough tour of our 186,000-square-foot manufacturing facility. If you work in key accounts, management or sales, or if you are a member of warehouse, service and warranty personnel, this seminar is for you.

Check this web page for dates and details on our next seminar.

The cycle begins with you.


Learn more about our revolutionary PFX Technology, an advancement in flooded cell battery technology utilized by no other battery manufacturer. Highly refined lead combined with continuous paste mixing technology and expanded grids bring customers a battery that outperforms competitors.